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Performance fuel built on the firing line.

Born in 100°F+ USPSA matches. Trusted by shooters, hunters, tactical athletes, and anyone who refuses to hit the wall when the mission demands peak performance.

Sustained energy without crashes or jitters
Superior hydration to crush cramps and headaches in extreme heat
Razor-sharp mental clarity when you're pushed to the limit--calling shots, reading wind, or navigating tough terrain
Accelerated recovery to dominate again tomorrow
Alpha Energy drink can on shooting range at golden hour

Tested and proven in the most unforgiving environment on earth: all-day practical shooting matches in full kit, in real heat.If it works there, it works anywhere.

GM/M-class shooter at range with Alpha Energy drink
Hunter overlander with Alpha Energy drink at sunset

Used by GM/M-class shooters at USPSA Nationals

Plus hunters who tagged out on day 9, firefighters grinding 30-hour shifts, and overlanders conquering the Pan-Am without crashing.

Convenience is King

Zero fuss, anywhere.

Stick packs live in your range bag, hunting pack, truck glovebox, wildland pack, or plate carrier.

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Stick pack tucked into tactical plate carrier gear

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Hand‑picked for your next session

A rotating selection of products that pair perfectly with your current routine.