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From Fitness Fanatic to Shooting Savant: How Gregg Earnhart Revolutionized Athlete Nutrition with Make Ready Nutrition

In the high-stakes world of competitive shooting, where split-second decisions and unyielding focus can mean the difference between victory and defeat, Gregg Earnhart found himself at a crossroads. A dedicated health enthusiast with 17 years of grinding it out in the gym—lifting weights, pushing limits, and chasing that elusive peak performance—Gregg had always prioritized his body's needs. But when he dove into competitive shooting just two years ago, joining the ranks of USPSA, IDPA, and PCSL athletes, he encountered a glaring void: the sport lacked tailored nutrition and natural supplements to support its unique demands.

"I immediately noticed the lack of nutrition and natural supplements in the sport," Gregg recalls, his voice carrying the weight of someone who's been there, sweat-soaked and adrenaline-fueled, on the range. As a husband, father, and believer from Plano, Texas—where he balances family life with his passions—Gregg's entry into competitive shooting wasn't just a hobby; it was a revelation. The extreme mental and physical toll of local, state, and regional matches, with their relentless need for stability, stamina, and razor-sharp concentration, hit him hard. "You're out there under harsh conditions, heart pounding, muscles screaming, and your mind has to stay locked in," he says. Drawing from his fitness background, where he'd honed his body through disciplined training and nutrition, Gregg began researching and formulating supplements designed specifically for shooting athletes.

This personal quest birthed Make Ready Nutrition in June 2023, a company rooted in Gregg's core values: recognizing God's hand in all things, serving the community, gratitude, trust, the Golden Rule, and accountability. By January 2024, the online web store launched with the 2Alpha product line, offering clean, effective solutions to the athletes who needed them most. "It started with competitive shooters like me," Gregg explains, "but soon we were hearing from golfers battling the mental grind of 18 holes, gym enthusiasts pushing through plateaus, NPC bodybuilders sculpting for the stage, MMA fighters enduring brutal rounds, marathon runners fighting the wall, and so many others."

At the heart of 2Alpha are two flagship products that embody Gregg's heartfelt mission to help others "be their own hero." The 2Alpha Advanced Hydration—affectionately dubbed "2Alpha Ammunition"—is a powder packed with essentials like Vitamin C, Calcium, Potassium, D-Ribose, Magnesium, and Zinc. Formulated for hydration under duress, it supports ATP production for sustained energy, stamina, muscle recovery, and immune health. "Mix one serving in your water bottle during activity," Gregg advises, "and you'll feel the difference: more clean energy, fewer aches, and the endurance to keep going." It's crafted for those harsh conditions on the range or trail, providing antioxidants for overall wellness, bone support, and muscle function without the crash.

Complementing it is 2Alpha Energy with Nootropics, a ready-to-drink option in flavors like Grape, Lemon Lime, and Mixed Berry. Zero sugar, low carb, and loaded with 150mg of clean caffeine, it's enhanced by Alpha-GPC—a proven nootropic for sharper focus and enhanced memory—and L-Theanine for calm, sustained mental clarity. "Have one before your match or workout," Gregg suggests, "and experience guilt-free energy that powers your mind and body without jitters." These aren't just supplements; they're Gregg's way of giving back, born from his own struggles and triumphs.

Gregg's dedication to the sports community runs deep. As an instructor at Make Ready Defense and a Cleburne High School alum who's called Texas home his whole life, he's not just building a business—he's fostering connections. He's channeled his inner champions in private training sessions, shared raw moments of "mental errors and the need for practice" on social media, and participated in benefit matches, like the one at Mission 160 Range supporting Operation Underground Railroad's anti-trafficking efforts. "Squads, stages, staff—it was amazing," he posted after one such event, highlighting the camaraderie that fuels him. In podcasts like "Behind the Lens," Gregg opens up about the world of competitive shooting, sharing insights with industry leaders and top athletes, all while emphasizing service and positive contributions.

What makes Gregg's story so heartfelt is its authenticity. A family man who weaves faith into his daily life—whether in the gym, on the range, or at home—he's transparent about the journey. "We're grateful for the opportunity to provide quality products," he says, echoing his company's ethos. From his early days as a fitness devotee to becoming a competitive shooter who's "run and gun" through courses, pulling it all together, Gregg has turned personal passion into a lifeline for others. Make Ready Nutrition isn't about hype; it's about real results, real people, and a real commitment to elevating performance across sports.

As athletes from all walks continue to discover 2Alpha, Gregg's vision expands. "Your mileage may vary," he humbly notes, "but we promise you'll have more stamina and focus." In a world where demands never cease, Gregg Earnhart is proof that one person's insight can fuel a movement—helping everyone aim higher, one sip at a time.

We’re excited to have you with us. Stay tuned for exclusive offers, training tips, and real-world performance stories from athletes like you. Visit our Community Page and see for yourself.

👉 Explore our products here: Make Ready Nutrition

Welcome to the team—let’s get after it together 💪

To your strength, stamina, & recovery,
Gregg Earnhart
Founder, Make Ready Nutrition